Some brands don’t have an awareness problem. They have a relevance problem. LEGO is one of those brands. Everyone knows it. Everyone grew up with it. But somewhere between college, careers, kids, and calendars, a lot of adults quietly filed LEGO under “kids’ stuff” and moved on.

Most B2B sites convert only a sliver of visitors through forms—usually a few percent. The rest quietly browse pricing, features, and case studies, then disappear. Visitor resolution changes that by connecting otherwise “unknown” sessions to real people and accounts, so your team can act on genuine buying intent instead of guesswork.

Social media has huge potential: boosting visibility, building trust, turning followers into customers. But too many businesses stall out because of avoidable mistakes. If your feed feels “meh” instead of magnetic, one of these could be the culprit.