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How LEGO Won Adults Back — And What It Teaches Us About Podcast Marketing
Some brands don’t have an awareness problem. They have a relevance problem.
LEGO is one of those brands. Everyone knows it. Everyone grew up with it. But somewhere between college, careers, kids, and calendars, a lot of adults quietly filed LEGO under “kids’ stuff” and moved on.
Jeffrey Rodgers
a few seconds ago4 min read


Website Visitor Resolution: Turn Anonymous Traffic Into Your Best B2B Pipeline
Most B2B sites convert only a sliver of visitors through forms—usually a few percent. The rest quietly browse pricing, features, and case studies, then disappear. Visitor resolution changes that by connecting otherwise “unknown” sessions to real people and accounts, so your team can act on genuine buying intent instead of guesswork.
Jeffrey Rodgers
Oct 223 min read


The Common Social Media Missteps That Sink Brands (And How to Fix Them)
Social media has huge potential: boosting visibility, building trust, turning followers into customers. But too many businesses stall out because of avoidable mistakes. If your feed feels “meh” instead of magnetic, one of these could be the culprit.
Jeffrey Rodgers
Sep 172 min read


The Power of Teams in 2025: Why Self-Organized Collaboration Is Still the Ultimate Competitive Advantage
At Frekwency, we’ve built our entire model on the idea that no single individual has all the answers . The best work—the kind that...
Jeffrey Rodgers
Sep 104 min read


Why AI Is the Missing Piece in Your CRM Strategy...And how Frekwency’s REACH platform helps you connect the dots
Meet REACH: AI That Actually Drives Pipeline
REACH is Frekwency’s AI-powered lead generation engine designed to supercharge your sales workflow. It works alongside your CRM—not as a replacement, but as the missing piece that feeds it with real, qualified opportunities.
Jeffrey Rodgers
Aug 52 min read


The Future Is Now: How AI Is Transforming B2B Sales & Marketing—and How FREKWENCY Amplifies It
At FREKWENCY, we’re not just watching it happen—we're curating and managing powerful AI-driven solutions for our clients that help them automate the grind, boost productivity, and generate real business outcomes.
Jeffrey Rodgers
Aug 14 min read


Gmail’s New “Manage Subscriptions” Feature Is a Wake-Up Call — Here’s How to Stay Out of the Spam Folder
If you haven’t heard yet, Gmail’s new “Manage Subscriptions” feature is here, and it’s set to rock the inboxes of millions of users. For email marketers, this update isn’t just a tweak — it’s a wake-up call.
Jeffrey Rodgers
Jul 183 min read


Unlocking SEO Success: How Testing Can Drive Traffic, Engagement, and Conversions
In the ever-evolving digital landscape, attracting visitors to your website is only half the battle. The real challenge lies in...
Jeffrey Rodgers
May 52 min read


Adobe GenStudio: The Future of AI-Powered Performance Marketing
Adobe GenStudio is revolutionizing performance marketing with AI-driven content creation, automation, and optimization.
Jeffrey Rodgers
Feb 192 min read
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