The Top 5 AI Marketing Tools You Need to Engage with Today

As artificial intelligence continues to reshape industries, marketing is seeing some of the most profound transformations. AI-powered tools are revolutionizing the way we as marketers engage with customers, personalize campaigns, and measure success. Looking forward into 2025, AI marketing tools will become essential for anyone serious about staying ahead of the competition. Below are the top five AI marketing tools that are currently making waves, per the team at FREKWENCY, along with how marketers can use them to elevate their strategies today.

1. Jasper AI: The AI Writing Assistant

Jasper AI is a leading AI writing tool designed to help marketers generate high-quality content at scale. This tool leverages natural language processing (NLP) to create blog posts, social media updates, ad copy, and more. It also offers templates for different types of content, such as landing pages or product descriptions. We've started using this and love its versatility over ChatGPT.

How Marketers Can Use Jasper AI:

• Content Creation: Use Jasper AI to generate drafts for blogs, email newsletters, and social media posts, saving time and resources.

• SEO Optimization: Utilize its built-in SEO mode to ensure content is optimized for search engines, with keyword suggestions and readability improvements.

• Ad Copywriting: Quickly generate multiple versions of ad copy to A/B test and discover which resonates most with target audiences.

2. HubSpot: The AI-Powered CRM and Marketing Hub

Frekwency is a Certified HunSpot Solutions Partner, so of course we're going to be on top of their AI push. HubSpot integrates AI into its all-in-one customer relationship management (CRM) platform, offering features that help automate repetitive tasks, analyze customer data, and personalize marketing campaigns. Its AI capabilities include predictive lead scoring, content optimization, and chatbots.

How Marketers Can Use HubSpot:

• Predictive Lead Scoring: Automatically identify the most promising leads based on past data and behaviors, allowing sales teams to focus their efforts effectively.

• Automated Workflows: Streamline tasks such as sending follow-up emails or updating contact records with AI-powered automation.

• Content Recommendations: Use AI to optimize landing pages and blog posts for higher conversion rates by analyzing past performance and suggesting improvements.

3. Adobe Sensei: AI for Creative Content

Adobe Sensei is a few years old, but still gaining momentum among designers. Sensei is their AI and machine learning framework embedded within its suite of creative tools, including Photoshop, Illustrator, and Adobe Experience Cloud. It helps marketers automate tasks like image editing, content tagging, and personalization.

How Marketers Can Use Adobe Sensei:

• Automated Image Editing: Save time on tasks such as background removal or photo enhancement with AI-driven image editing.

• Content Personalization: Deliver personalized experiences by automatically tagging and organizing content assets based on user behavior and preferences.

• Analytics and Insights: Use AI to analyze customer interactions across channels, gaining insights into which content is driving engagement.

4. ChatGPT: Conversational AI for Customer Engagement

If you're NOT using ChatGPT, your behind the curve. Developed by OpenAI, ChatGPT is a conversational AI tool that marketers can use to automate customer service, generate content, and enhance user engagement. With its ability to understand and respond to natural language, it can be integrated into chatbots, email marketing campaigns, and social media.

How Marketers Can Use ChatGPT:

• Customer Service Automation: Deploy ChatGPT-powered chatbots to handle common customer inquiries, freeing up human agents for more complex issues.

• Email Campaigns: Personalize email responses or generate engaging email content that addresses specific customer needs.

• Social Media Engagement: Automatically respond to customer comments or messages on social media, maintaining a real-time presence.

5. MarketMuse: AI-Driven Content Strategy

MarketMuse is an AI tool specifically designed for content strategy, offering features like content research, topic modeling, and SEO recommendations. It helps marketers identify content gaps, optimize existing content, and prioritize topics based on potential impact.

How Marketers Can Use MarketMuse:

• Content Research: Use AI-driven insights to discover high-impact content topics and create comprehensive outlines for blog posts or articles.

• SEO Strategy: Optimize content with AI-generated suggestions for keywords, internal links, and structure to improve search rankings.

• Content Audit: Analyze your existing content library to identify opportunities for updates or expansions that can boost traffic and engagement.

Conclusion

With AI continuing to evolve, the marketing landscape is shifting rapidly. The tools listed here offer a glimpse into how AI is reshaping content creation, customer engagement, and data-driven decision-making. Marketers like Frekwency who adopt these AI-powered tools will not only streamline their workflows but also gain a significant competitive advantage. If you haven’t integrated AI into your marketing stack yet, now is the time to start exploring these tools and unlocking the full potential of artificial intelligence.

And if you need help leveraging their power, reach out to us for some #brandamplification.